Young & Rubicam

My internship at Y&R (now VMLY&R) heavily consisted of a rebrand project for Cable & Wireless’s Más Móvil.

Initial client logo

 
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Logo refresh completed by the Y&R Miami art direction team.

This logo modernizes the initial logo while keeping the identity Panamanian customers know and love.

Print

 
 
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Distance

“We live our lives moment to moment, and it’s never been easier to share them now more than ever, no matter how far we are from our loved. This thinking led to conception of our anthem spot, ‘Distance’.” - VMLY&R

 

*this campaign was launched after the conclusion of my internship

my part in this was during the conceptual stages

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